Should You Use Traditional Outbound Marketing or Jump On The Inbound Marketing Wave?
Outbound advertising usually consists of using marketing techniques such as radio, trade shows, television, cold calling and more. Not too long ago, these were the typical methods and proved to be very effective in getting the message out there. In this era, “Inbound Marketing” is the most successful marketing scheme used to produce leads and generate customers.
Bottom line – The Internet has changed things. Google, Bing and Yahoo came about. People quit referring to the yellow pages. Marketing calls, TV ads and E-mail blasts were easily blocked out by technologies such as caller ID’s, DVRs and spam filters. This along with the busy lifestyles of people too busy to attend the trade shows and unable to meet with salespeople who go door to door. The times have changed, however, the requirement for goods and services remains. Businesses should make sure they are actually advertising to the people who want their products.
The Age of Inbound Marketing!
By catching the attention of visitors through websites, blog articles, search engines, and social media sites, Inbound Marketing allows advertisers to appeal to numerous potential clients. To change that traffic to leads, recommendations are created which engage the audience. Promotional tools like landing pages and call to action pages are utilized to create a lead’s information.
Once these leads are created, Inbound Marketing methods such as lead nurturing and email marketing are placed into practice. When the customers are ready to purchase, these will be at the top of their list. Tools like lead intelligence and advanced advertising analytics offer everything required to create more sales and grow the business.
Reasons to invest in Inbound Marketing
Inbound Marketing maintains a low-cost advantage. Organizations that are dominated by Inbound Marketing experience a rate per lead at 62 percent lower than organizations that are dominated by outbound marketing. The gap has widened between spending on inbound versus outbound and continues to expand. Inbound Marketing had a 9 percent greater share of the lead generation budget in 2009, and its share was 17 percent greater in 2011.
Social media sites and blogs have generated real customers. Fifty-seven percent of businesses making use of blogs report that they gained customers from leads produced straight from their blog. Many more businesses are now using blogs. Businesses are considered in the minority when not participating in blogging. From 2009 to 2011 the proportion of businesses with blogs expanded from 48 percent to 65 percent. Businesses have become increasingly aware that their blog is exceedingly valuable. Eighty-five percent of businesses rated blogs as being useful, critical or very important. Twenty-seven percent rated them as being critical to their businesses.
Inbound Marketing is here to stay for the foreseeable future, don’t be left behind!